Yesterday, I travelled from Subiaco to East Perth via the Graham Farmer Freeway in less than 15 min, when I left PMH at 7 am. Today it took 25 min and several green lights to travel the same distance because I left Subiaco at 7:25 am.
This show that the time you leave matters a lot. It's just a pity why there are not more employers offering their employee flexitime.
Thursday, March 02, 2006
Tuesday, February 21, 2006
On whale research: Is whale meat addictive?
As someone who has migrated to another country, I understand that sometime some food that I used to eat in the country of my birth is not available here. So I sometime miss those food. That is what some Japanese people may be feeling about whale as food. If they haven’t had some for some time they miss the taste of it.
If you miss something you start to rationalise the means you take to satisfy your craving. It’s a bit like people who rationalise the means they take to overcome their craving to some form of addiction. E.g. stealing from the rich isn’t really stealing, in order to buy some drug.
On the other hand some people could also rationalise, if there were 3 whales left on Earth, they could still eat one of three, because the species is not really extinct as long there is a pair left.
If there is a global disease that destroys the world harvest of rice, will the Japanese people stave from not eating rice? They will surely eat a substitute, wether it be flour or corn and they will survive. If you can’t have something to eat, you eat something else, but you don’t try devious way to have it, unless it is an irrational unhealthy addiction. No one needs to go hungry if they do not eat any whale meat, eat something else.
So I want the Japanese to be honest about their whale research. Just like we don’t eat lab rats, or genae pig, they should not be selling the meat of whale killed for research as food. Isn’t there other means to do research without killing the whales? How can you rationalise saving endangered species by killing them?
There should be an international ban on the selling of whale meat as food, once this ban is in place, we’ll see if there will be any more need for further whale ‘research’.
If you miss something you start to rationalise the means you take to satisfy your craving. It’s a bit like people who rationalise the means they take to overcome their craving to some form of addiction. E.g. stealing from the rich isn’t really stealing, in order to buy some drug.
On the other hand some people could also rationalise, if there were 3 whales left on Earth, they could still eat one of three, because the species is not really extinct as long there is a pair left.
If there is a global disease that destroys the world harvest of rice, will the Japanese people stave from not eating rice? They will surely eat a substitute, wether it be flour or corn and they will survive. If you can’t have something to eat, you eat something else, but you don’t try devious way to have it, unless it is an irrational unhealthy addiction. No one needs to go hungry if they do not eat any whale meat, eat something else.
So I want the Japanese to be honest about their whale research. Just like we don’t eat lab rats, or genae pig, they should not be selling the meat of whale killed for research as food. Isn’t there other means to do research without killing the whales? How can you rationalise saving endangered species by killing them?
There should be an international ban on the selling of whale meat as food, once this ban is in place, we’ll see if there will be any more need for further whale ‘research’.
Monday, February 06, 2006
I could be Superman
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You are Superman
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You are Superman
| You are mild-mannered, good, strong and you love to help others.  |
Thursday, January 19, 2006
Advertising for cigarette through the advertising for nicotine patch
One of the dodgiest advertisements I am seeing for some time are the ads for nicotine patches. Those ads try to depict the craving for cigarettes. I feel that media regulating bodies should pay a bid more attention to those ads. I feel that those ads instead of providing a relief for craving just ignite them instead. They make you remember that you need a nicotine fix, which you can get through the patch or a cigarette itself.
I feel they are advertising for both cigarettes and the patch, which ever you will spend your money on. I think the image of the cigarette, cigarette smoke, or someone igniting a cigarette in those ads are just invitations to smoke, or put a patch on, because they do not really want you to get over your addiction.
I feel they are advertising for both cigarettes and the patch, which ever you will spend your money on. I think the image of the cigarette, cigarette smoke, or someone igniting a cigarette in those ads are just invitations to smoke, or put a patch on, because they do not really want you to get over your addiction.
Tuesday, January 17, 2006
Too much advertising has the opposite effects
I’m the proof that too much advertising of something has the opposite effects the announcers intended. I have 2 examples.
When I was watching the first episode of ‘Threshold” the same ads kept coming at each commercial break. Seeing the same ads over and over again annoys me and produces a negative feeling towards the product being advertised. In the end, I decided to boycott the product being advertised. I wonder if there are a significant number of other people who feel the same way as me: that way the announcers will record a drop in their sales.
Second example, it is unbelievable the number of time the new TV series ‘Supernatural’ has been advertised. It seem that Channel Ten wanted to remind us at every commercial break that the episode is starting on Monday. Too much seeing of that ad made me to shut off my attention to it whenever it was on. So much so, that when the time for the episode to be on, my mind did not recall at all that it was on. So I missed the episode and only remembered that it was on about 10 minute before the show was over, and only when my wife wanted to see what was on.
The message to announcers, do not treat your customers as people with attention disorders. Normal people do not messages to be hammered in through endless repetition. Normal people do not need to be repeatedly reminded what they need to do. Endless repetition is like nagging it creates negative emotions. Endless repetition has a numbing effect, just like the mind shuts off its attention to noise, it shuts it attention to messages told in endless repetition.
Don’t the announcers know that if someone has decided to what a TV program, it will be over its entirety, so why do they need to deliver their message more than once or 2 times. Someone has to realise that an ad should not be shown more than once every hour.
When I was watching the first episode of ‘Threshold” the same ads kept coming at each commercial break. Seeing the same ads over and over again annoys me and produces a negative feeling towards the product being advertised. In the end, I decided to boycott the product being advertised. I wonder if there are a significant number of other people who feel the same way as me: that way the announcers will record a drop in their sales.
Second example, it is unbelievable the number of time the new TV series ‘Supernatural’ has been advertised. It seem that Channel Ten wanted to remind us at every commercial break that the episode is starting on Monday. Too much seeing of that ad made me to shut off my attention to it whenever it was on. So much so, that when the time for the episode to be on, my mind did not recall at all that it was on. So I missed the episode and only remembered that it was on about 10 minute before the show was over, and only when my wife wanted to see what was on.
The message to announcers, do not treat your customers as people with attention disorders. Normal people do not messages to be hammered in through endless repetition. Normal people do not need to be repeatedly reminded what they need to do. Endless repetition is like nagging it creates negative emotions. Endless repetition has a numbing effect, just like the mind shuts off its attention to noise, it shuts it attention to messages told in endless repetition.
Don’t the announcers know that if someone has decided to what a TV program, it will be over its entirety, so why do they need to deliver their message more than once or 2 times. Someone has to realise that an ad should not be shown more than once every hour.
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