One of the dodgiest advertisements I am seeing for some time are the ads for nicotine patches. Those ads try to depict the craving for cigarettes. I feel that media regulating bodies should pay a bid more attention to those ads. I feel that those ads instead of providing a relief for craving just ignite them instead. They make you remember that you need a nicotine fix, which you can get through the patch or a cigarette itself.
I feel they are advertising for both cigarettes and the patch, which ever you will spend your money on. I think the image of the cigarette, cigarette smoke, or someone igniting a cigarette in those ads are just invitations to smoke, or put a patch on, because they do not really want you to get over your addiction.
Thursday, January 19, 2006
Tuesday, January 17, 2006
Too much advertising has the opposite effects
I’m the proof that too much advertising of something has the opposite effects the announcers intended. I have 2 examples.
When I was watching the first episode of ‘Threshold” the same ads kept coming at each commercial break. Seeing the same ads over and over again annoys me and produces a negative feeling towards the product being advertised. In the end, I decided to boycott the product being advertised. I wonder if there are a significant number of other people who feel the same way as me: that way the announcers will record a drop in their sales.
Second example, it is unbelievable the number of time the new TV series ‘Supernatural’ has been advertised. It seem that Channel Ten wanted to remind us at every commercial break that the episode is starting on Monday. Too much seeing of that ad made me to shut off my attention to it whenever it was on. So much so, that when the time for the episode to be on, my mind did not recall at all that it was on. So I missed the episode and only remembered that it was on about 10 minute before the show was over, and only when my wife wanted to see what was on.
The message to announcers, do not treat your customers as people with attention disorders. Normal people do not messages to be hammered in through endless repetition. Normal people do not need to be repeatedly reminded what they need to do. Endless repetition is like nagging it creates negative emotions. Endless repetition has a numbing effect, just like the mind shuts off its attention to noise, it shuts it attention to messages told in endless repetition.
Don’t the announcers know that if someone has decided to what a TV program, it will be over its entirety, so why do they need to deliver their message more than once or 2 times. Someone has to realise that an ad should not be shown more than once every hour.
When I was watching the first episode of ‘Threshold” the same ads kept coming at each commercial break. Seeing the same ads over and over again annoys me and produces a negative feeling towards the product being advertised. In the end, I decided to boycott the product being advertised. I wonder if there are a significant number of other people who feel the same way as me: that way the announcers will record a drop in their sales.
Second example, it is unbelievable the number of time the new TV series ‘Supernatural’ has been advertised. It seem that Channel Ten wanted to remind us at every commercial break that the episode is starting on Monday. Too much seeing of that ad made me to shut off my attention to it whenever it was on. So much so, that when the time for the episode to be on, my mind did not recall at all that it was on. So I missed the episode and only remembered that it was on about 10 minute before the show was over, and only when my wife wanted to see what was on.
The message to announcers, do not treat your customers as people with attention disorders. Normal people do not messages to be hammered in through endless repetition. Normal people do not need to be repeatedly reminded what they need to do. Endless repetition is like nagging it creates negative emotions. Endless repetition has a numbing effect, just like the mind shuts off its attention to noise, it shuts it attention to messages told in endless repetition.
Don’t the announcers know that if someone has decided to what a TV program, it will be over its entirety, so why do they need to deliver their message more than once or 2 times. Someone has to realise that an ad should not be shown more than once every hour.
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